Powerball - The most powerful day of the week

Taking a different spin on many competing weekly lottery ads we decided to give Powerball its own personality. Instead of showing a campaign which highlights how you can spend your money we focused on Thursday (Thorsday in Greek mythology) being the most powerful day of the week that commands attention. Rather fitting since Powerball jackpotted in '09 to an Australian record making it live up to its campaign line.

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