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During 2012 to 2013 I worked as Senior Art Director / Creative Director at Leo Burnett Vietnam across many consumer engagement projects for Tiger Beer, Phillip Morris, VP Bank and Samsung to name a few. After Vietnam I have been busy working freelance and also spent time working at Riverorchid Myanmar on MPT, Sedona Hotel, Samsung, Healthy Chef Oils, Equal Sweeteners and new business pitches. Back from Myanmar I have been working for agencies in Sydney on a contract and freelance basis.

BANANA BOAT MORE FUN OUTSIDE CHALLENGE
To start a discussion around 'Are kids today playing less outside than their parents did when they were young' we created a series of online videos that led them to the Banana Boat home page and Facebook page. Once on the forum parents could discuss and follow 4 families across Sydney as they're challenged to get their kids to put down the iPads and get outside. While being sun smart ofcourse.
TOPICAL FACEBOOK POSTS FOR THE DISCOVERY OF WATER ON MARS
TIGER BATTLE OF THE BANDS
 
Tiger battle of the bands is a yearly event that has grown to large heights in only a few years. This year was no exception with it surpassng all targets with a very in your face rock approach. Channels included Social, Digital, POS, Activities and 3D stage design. I was acting Creative Director across all the channels.
SAMSUNG MOTHER'S DAY
 
For the launch of the new Galaxy S4 we decided to tap into a day that's not really celebrated in Vietnam and make it unique to Samsungs brand positioning - 'Life Companion'. True to this we found that your mum is also your biggest life companion through thick and thin.
Channels included social and digital to direct traffic to the event.
 
RED IN MOTION
 
During my time in Vietnman I worked on dark market advertising for Phillip Morris. A good majority of the work was capturing the audience without being able to use conventional advertising. Many events were created during the year at bars and clubs to engage with the crowd and keeping brand top of mind. Red in motion was the first outdoor event at a motorbike festival hosted by such a brand in Vietnam. A huge success that also took the concept of Red in Motion into the bar/club environments.
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