Coopers Clear was also launched across all media. Here's just one of many ads.
This topical ad ran as outdoor and press during the local South Australian Election.
Coopers Dark Ale is known for its following in various underground pubs. This promotion was developed to target the drinker's interest in live music while also generating sales. Lucky winners were kept in the dark about a secret location right up until the week before the event. Because of its success plans are already underway for 2011 with bigger bands and in more states.
Pale Ale is unique for its sediment particles that give the beer its cloudy appearance. A fun campaign alerted drinkers to the effects of not rolling their beer to disperse these particles – resulting in Sediment Imbalance Syndrome. By directing consumers to rollyourcoopers.com.au through tv, radio, posters, print, promotions, a Sediment Imbalance Awareness Day and a touring game they could find out how to prevent this terrible affliction.