The second phase of the Isn't it about time you visited South Australia campaign was to position Adelaide as Australia's Wine Capital. TV, cinema, press, retail and online followed a key message of 200 cellar doors right on Adelaide's doorstep. Since the new direction originally launched after pitch in 2008, tourism SA has had 9% rise compared to a national decline of 2% in interstate visitor expenditure and a huge $4.6 billion brought into local economy.
SA TOURISM PHASE 2 Adelaide wine region.
SA TOURISM PHASE 1 Eyre Pennisula - Swimming with seal pups at Baird Bay. Kangaroo Island - Southern Ocean Lodge.